THE COACH LAB MENTORSHIP  ·  LIMITED PLACES

IN 32 WEEKS, YOU GO FROM A COACH WHO RUNS A SESSION TO A COACH WHO RUNS A SEASON.

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One-to-one mentorship from a 9-year inter-county performance lead. You'll plan, programme, deliver and review a full season of S&C for your own squad, with every assignment reviewed and every session coached.

   

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THE HARD TRUTH

​Most coaches spend years learning what a mentor could show them in a season.

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Here's how most S&C coaches learn the job. They learn the theory in a classroom. They guess at load. They run the same sessions they were given as a player. When a player breaks down or a team fades in July, they don't know why, and there's no one to ask.

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It isn't a lack of effort or intelligence. It's that nobody ever showed them how the pieces fit together, or watched them coach and told them the truth.

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• You've got the theory, but no one has ever watched you coach.

• Your season plan looks good on paper, then falls apart at the first run of fixtures.

• You test players, but the results never change what you do.

• You're applying for jobs with a CV, but no evidence of what you can actually do.​

Every season you coach like this is a season of mistakes your players pay for, and a season your career stands still.

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THE OTHER ROUTE

​Learn it with real players, a real season and a mentor in your corner.

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The Coach Lab Mentorship isn't a course you watch and forget. It's a 32-week apprenticeship in team-sport S&C. Every module is applied to your own squad, in real time, across a real season. You learn it, build it, coach it and review it, then do it again with the next module.

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        A principle that cannot influence a decision is just terminology.

 

That's the standard. Everything you learn has to change what you do on the floor and on the pitch.

 

THE TRANSFORMATION

Where you are now. Where you'll be in 32 weeks.

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​​THE PATHWAY

Eight modules. One full season.

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The modules follow the shape of a real season, so what you learn each month is exactly what your squad needs that month.

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01 FOUNDATIONS - Training principles, coaching philosophy and squad needs analysis.

02 SEASON PLANNING - Periodisation, the season plan and planning load with RPE.

03 TESTING - Selecting, running and interpreting physical tests.

04 PROGRAMME DESIGN - Building and progressing gym and pitch programmes.

05 COACHING - Session delivery, coaching cues and filmed feedback.

06 MONITORING - Wellness, session RPE and load: planned vs actual.

07 IN-SEASON - Adapting the plan around fixtures, fatigue and injury.

08 CHAMPIONSHIP - Peaking for championship and the full season review.

 

HOW EVERY MODULE WORKS

Learn it. Build it. Coach it. Review it.

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WEEK 1: LEARN

Video lessons and the monthly seminar.

WEEK 2: BUILD

Draft the plan, programme or analysis for your squad.

WEEK 3: DELIVER

Coach it on the floor and the pitch, and film it.

WEEK 4: REVIEW

Submit, review call, feedback, sign-off.

 

Nothing is signed off until it's right. That's the difference between knowing something and being able to do it.

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EVERYTHING YOU GET

More than content. A mentor in your corner for a full season.

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One-to-one mentoring. A review call at the end of every module, with detailed feedback on every assignment you submit. Eight checkpoints where your work is reviewed by someone who has done it at the top level.

Coaching feedback on film. I review your filmed sessions, so your delivery gets coached, not just your planning. Most coaches never get this at any stage of their career.

The tools I use. The Season Planner, RPE load planning, testing and monitoring templates, and the frameworks behind every module.

The Coach Lab. Full access to the content library and resources.

A Certificate of Completion. Plus a portfolio that proves what you can do.

 

WHAT YOU'LL LEAVE WITH

Proof, not promises.

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At the end of the 32 weeks, you won't just say you can coach. You'll be able to show it:

• A needs analysis of a real squad

• A season plan built and delivered

• Programmes, testing and monitoring reports

• Filmed, reviewed coaching sessions

• A full season review

• A Certificate of Completion

That's evidence for any club, school or employer. You'll also join a network of coaches trained in the same system.

 

YOUR MENTOR

Learn from someone who's done it at the top level.

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Adrian O'Brien MSc, Performance Coach. Over a decade in high-performance sport, with an MSc in Strength & Conditioning from St Mary's University, Twickenham. Performance lead for over 9 years at senior inter-county level across both codes, including the Limerick Senior Footballers, Clare Senior Hurlers and Tipperary Senior Footballers.

At club level:

• 3 Limerick Senior Hurling titles (Kilmallock)

• 1 Munster Senior Hurling title (Kilmallock)

• 2 Clare Senior Hurling titles (Ballyea)

• 1 Cork Senior Hurling title (St Finbarr's)

• 1 Tipperary Senior Hurling title (Thurles Sarsfields)

• 1 Tipperary Senior Football title (Clonmel Commercials)

• 1 Munster Junior Hurling title (St Catherine's)

Everything in this mentorship including the lessons that took me years to learn the hard way. You get them in one season.

 

IS THIS FOR YOU?

This is for you if…

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• You're an aspiring or early-career S&C coach

• You coach a club, school or academy squad

• You're a sports science or PE student who wants real-world experience

• You're a player, skills coach or PT moving into team-sport S&C

• You're ready to put in the work, film yourself and take honest feedback

This isn't for you if you want templates to copy and paste, or a certificate without doing the work.

The one requirement: access to a team or group you can work with during the programme, whether that's a club, school, college or academy squad.

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WHY PLACES ARE LIMITED

Because every coach gets me, not a recording.

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Every assignment is reviewed by me. Every filmed session is watched by me. Every review call is with me. That level of attention only works with a small group, so places on each intake are capped.

This is open to 5 coaches and the registration closes on the 6th December 2026.

 

HOW TO APPLY

Three simple steps.

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1. Get in touch. Email, call or use the button below.

2. Have a quick chat. We'll talk about where you are, the squad you're working with, and whether the mentorship is the right fit.

3. Start your pathway. Confirm your place and begin Module 1: Foundations.

 

FAQ

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Do I need to be working with a team already? Yes. You need access to a squad for the 32 weeks: a club, school, college or academy team. Every module is applied to real players.

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I'm a student or just starting out. Is this for me? Yes. It's built for aspiring and early-career coaches, students and people moving into team-sport S&C.

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Is it only for GAA? It's built in GAA, but the system works for any team sport with a season.

How much time does it take? 3-4 hrs weekly.

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What does it cost? Get in touch for start dates and pricing.

 

YOUR NEXT SEASON STARTS NOW

Places are limited. Start your pathway.

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You can spend the next five years learning by trial and error. Or you can spend the next 32 weeks learning it properly, with your own squad and a mentor who's been there.

 

Get in touch for start dates and pricing.

Email: aobrienfitness@gmail.com

Phone: 087 980 5464

Web: adrianobrien.ie

 

APPLY FOR A PLACE → 

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P.S. The coaches who stand out aren't the ones who know the most. They're the ones who can plan a season, coach a room and prove it. That's what you'll leave with.